Is the future vinyl?

I had to summarise two articles for my Media & Communication Industries seminars today (we’ve just entered the music branch of the programme) and I’ve found them quite interesting, so I decided to share them with you. The first on is taken from the Guardian and is written by Daniel Cohen.

does it?...In the article, there are numerous examples showing that vinyl is coming back to labels’ favour. Two most significant to me are: in 2007 vinyl records doubled their sale; there are more than 250.000 vinyl titles in’s store. Face it with a global decline of a CD market.

What’s more, many labels try to make vinyl releases more attractive, for example by packaging MP3 download codes with vinyl LPs (so you have both physical release and opportunity to have it in digital format) or releasing deluxe vinyl box sets including promo materials like T-shirts, posters, and so on.

Another advantage of vinyl – from labels’ point of view – is that buyers seldom complain about its high prices. They are usually collectors that truly appreciate this format. Therefore vinyl releases seem to be profitable.

However, I can’t really agree with the author’s statement about vinyl’s future. I’d rather say that the future belongs to digital downloads (unfortunately, as I love CDs – especially in digipack). Why does the decline of CD market appear? It’s definitely not because of vinyl’s come back. Just have a look at iTunes releases: exclusive bonus tracks, remixes, live performances – if it’s all about music, such things are really appealing. What’s more, portability and not so demanding audio equipment requirements are big advantage of digital releases as well.

I’ve also read about a new format recently: The high quality SHM-CD (Super High Material CD) format features enhanced audio quality through the use of a special polycarbonate plastic. Using a process developed by JVC and Universal Music Japan discovered through the joint companies’ research into LCD display manufacturing, SHM-CDs feature improved transparency on the data side of the disc, allowing for more accurate reading of CD data by the CD player laser head. SHM-CD format CDs are fully compatible with standard CD players.

Wherever releases format trends lead, I’m going to keep buying CDs and downloading exclusive materials and rarities from iTunes occasionally. And when I’ll be awfully reach, I might buy awesome record player and start to collect vinyl LPs as well.

  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: