Ciara in 'Work' music video

Ciara in 'Work' music video

Ciara together with a director Melina Matsoukas made a great video. There are great trucks, great tyres, great spaces, great sand slagheaps. Well, there are some a bit ridiculous moments (just as there were in Beyonce’s ‘Diva’ also directed by Melina; the ridiculous moments are the one that remind of Benny Benassi’s ‘Satisfaction’) and I expected much better choreography from Ciara, but it’s a really strong video. It stays in your mind.

Some scenes are awesome, like the one with Ciara in a futuristic outfit on a yellow construction (as shown in the picture above) doing some crazy things with her ponytail. Or the shot with Ciara in the bright orange dress on a bulldozer. Melina’s use of colours in this video is well-handled, just look at these blues, oranges and yellows.

The song itself is one of my personal favourites from Fantasy Ride, it’s a kind of hit song that makes you wanna dance like crazy instantly (it would be better without Missy’s annoying appearance, though). The CD single will be out in a month.


Damn, I absolutely love the video! I’ve seen it like million times since yesterday and I can’t get enough! Ciara is one of the sexiest creatures in the world, full stop.


Oh, I’ve just found another version of the video edited in a slightly different way:

  1. July 28th, 2009

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